Wednesday, September 29, 2010
ToVieFor: Entertainment Shopping Meets High Fashion (With Cheap Handbags Galore!)
"Entertainment Shopping" is one of the more controversial genres of startups emerging on the web. The basic premise: you pay for a chance to get something at far cheaper than it normally sells for, but there's a risk that you'll come away with nothing. It's part gambling, part bargain hunting and it's proved to be very popular, with sites like Swoopo leading the charge and other sites bringing the model to hotels and other verticals. And today, TechCrunch Disrupt Finalist ToVieFor is bringing entertainment shopping to a new market: high fashion. If you like Gilt Groupe (a site that offers high-fashion items in fire-sales), this should be right up your alley. Log onto the site, and you'll see an array of high-end handbags and accessories being sold off at a potentially steep discount. If you want to buy one (or at least, a chance to buy one), you need to buy some ToVieFor credits, which run 99 cents and are cheaper in bulk. And then you can get down to business.
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