Friday, October 28, 2011

Socialcam: Further Proof That You Folks Really Like Your Filters

Screen Shot 2011-10-28 at 2.24.58 PMSince last spring we've been tracking the progress of Socialcam, the 'Instagram for Video' that spun off from Justin.tv. The app, which is available for iOS and Android, hit the 2 million download milestone at the beginning of the month, and to mark the occasion it launched a new feature that made the 'Instagram'�comparison�even more apt: filters.�Yes, you can now overlay your videos with an array of effects (the top two are 70's and Electronica). As it turns out, people really like filters on their videos. A lot.�Socialcam CEO Michael Seibel tells me that�in the two weeks since launching filters, Socialcam had 350,000 downloads, an 84% increase in daily app opens, 69% increase in daily video viewers, and 50% boost in video creation (that's huge).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8dEY-J9WI20/

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