The time it takes to go from wanting something to signing into PayPal and buying it might be
just enough for you to change your mind. Which is why PayPal just cut out that step, allowing in-app and in-site buys.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/a4F4ap5lWws/paypal-enables-impulse-buys-with-in+site-and-in+app-purchases
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