Y Combinator Alum Curebit Wants To Optimize Your Referral System, Turn Your Customers Into Marketers

Word-of-mouth is the tried and true way to spread the word about your business, news, or product updates. For businesses, allowing your customers to tell their friends about how awesome your product or service is can be a great way to increase your brand recognition and attract new customers to come in and check out what you're doing. As Basecamp wrote back in September, the web-based project management system has grown increasingly in popularity because customers have been able to tell their friends and colleagues about it and bring them over to the service. Curebit, an alum of the Y Combinator winter class of 2011, launched at demo day back in March as a way for online stores to increase revenue through referrals by turning existing customers into marketers. Curebit wants to optimize referral systems for eCommerce platforms, and today they're launching a new product to help do that more effectively. It's called the "Social Referral Optimizer" and Curebit Co-founder and CEO Allan Grant tells us that his product is essentially like Google Web Optimizer for referral systems: It solves the hard problem of getting high conversion rates from referral systems.

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