Verizon's tiered data plans hitting October 28, smartphones still getting unlimited option?

We'd told you back in July that Verizon would migrate away from unlimited data and toward a tiered model very quickly; turns out it wasn't quite as quickly as we'd thought, but as Ivan Seidenberg said last month, it's still going down. We've now been tipped that the switchover is expected on October 28, and this is how it all shakes out:

• Smartphone owners will choose between $15 for 150MB with $0.10 / MB overage, or $29.99 for unlimited access. This stands in contrast to AT&T, which offers another 50MB (for a total of 200MB) at the $15 price level or 2GB for $25 with no unlimited option.
• As we've already seen with the MiFi-equipped iPad, there'll be $20, $35, and $50 tablet plans for 1GB, 3GB, and 5GB, respectively, all with overage of $10 per gigabyte. There will also be a $80 plan for 10GB with the same overage rate.
• MiFi, FiveSpot, and integrated netbook / notebook modem owners will choose between $50 / 5GB and $80 / 10GB plans. The MiFi and FiveSpot will also have access to the tablet-centric $35 / 3GB plan as part of a 90-day promo. All of these plans have overage priced at 1GB for $10.
• Feature phones will need to choose between $1.99 "pay as you go" (though it's not clear what that means -- could be unlimited at $1.99 per day, but we really don't know), $15 for 150MB, or $29.99 for unlimited. The old $9.99 / 25MB option will be killed off.
• USB modem pricing remains unchanged at $39.99 for 250MB or $59.99 for 5GB. We'd say this means Big Red is strongly discouraging folks from buying these right now.

Notably, this is just 3G data pricing -- the company says it'll announce 4G plans closer to the launch of its 4G network. Existing customers can stay grandfathered on their existing plans if they so choose, just as AT&T's been playing it. Thing is, the fact that Verizon is preserving its unlimited smartphone option is a big deal -- it'll be interesting to see if it twists AT&T's arm hard enough to bring it back. Follow the break for Verizon's full internal Q&A.

[Thanks, Jay]

Update: We're being told that the $1.99 pay as you go option on feature phones is simply the current $1.99 / MB option. Thanks, anonymous tipster!

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Verizon's tiered data plans hitting October 28, smartphones still getting unlimited option? originally appeared on Engadget on Mon, 18 Oct 2010 15:46:00 EDT. Please see our terms for use of feeds.

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